Birkenstock

TWO AND A HALF CENTURIES OF EXPERIENCE

BIRKENSTOCK is an exceptional phenomenon in a clothing industry characterized by short-lived fashion trends. The company’s roots can be traced back to 1774. Our brand identity is based on a solid foundation of two and a half centuries of corporate history.

GLOBAL BRAND WITH GERMAN ROOTS

BIRKENSTOCK is a global brand and counts among the best-known German brands worldwide. With around 6,200 employees, the long-standing business is also the German footwear industry’s largest employer. BIRKENSTOCK operates a vertically integrated production and manufactures all of its footbeds in Germany. In addition, over 95% of all products are manufactured at the company’s own production sites in Rhineland-Palatinate, North Rhine-Westphalia, Hesse, Saxony and Mecklenburg-Western Pomerania.

INVENTOR OF THE FOOTBED
We create products that make the lives of our customers easier and better. Our core products is our unique, anatomically shaped footbed.

BIRKENSTOCK invented the footbed and has also shaped the meaning of the term “footbed”, which is so common today. The footbed is not only a unique, revolutionary product concept that paved the way for a completely new market. It’s also a core idea and a reference point for everything that we do. Now and in the future. Everyone should have access to our footbed.

BIRKENSTOCK stands for excellent comfort, high functionality and extraordinary quality. The high level of quality is the result of carefully selected, high-quality materials from sustainable sources that are processed under what are for our brand typically demanding conditions. Our products promote wellbeing. They literally do good. So they stand out from the flood of cheap products that dominate large parts of our consumer world today.